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Aligners Fit
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How We Achieved 650% Growth In Lead Volume For A Dental Clinic In Canada Using Meta And Google Ads!
Aligners Fit’s Brand Overview ft. RUN Marketing
Aligners Fit is an established Canadian dental Clinic specializing in Aligners. They approached RUN Marketing with a challenge to increase their client base and fill their calendars with appointments. To achieve this, RUN Marketing crafted a three-month Digital Marketing Campaign focusing on Meta and Google Ads, Lead Generation, and appointment conversion.
THE BIG CHALLENGE
Before Aligners Fit teamed up with RUN Marketing to scale its business, the dental clinic struggled with inconsistent patient-inflow, audience targeting, growing popularity, capturing high-value patients and expanding its name digitally.
How We Tackled Those Challenges
The solution mostly lies upfront, to set up a successful campaign for Aligners Fit we first evaluated what was stopping them from growing, through in-depth research we found out that:
- Aligners Fit was unable to reach its target audience.
- They could not creatively capture the consumer's eye in promotions.
- They were lacking behind in advertising the brand promptly
- And they weren’t wisely investing in Digital Marketing.
Our next step was to identify the clan that their business would resonate with the most. We conducted demographic analysis to craft the ideal patient profile for aligner treatments, focusing on local and high-intent audiences.
To reach the researched audience, we created visually compelling ad creatives and copies to relate to the consumer's mind and preferences regarding dental aesthetics and aligner needs.
RUN Marketing launched and managed several ad campaigns on both Meta and Google, strategically combining Google’s search intent with Meta’s social engagement tools to capture potential patients actively seeking aligner solutions in just 90 days.
Timely optimization ensured continuous adjustments, targeting dental-specific demographics and retargeting high-interest users, which maximized Aligners Fit’s visibility among quality leads ready for dental treatment.
Through consistent tracking and analysis, we improved and further tuned Aligners Fit’s ad campaigns, using our results and insights to improve targeting precision and ad effectiveness. This approach led us to a remarkable 30% increase in both click-through and conversion rates and nearly 200 quality leads within three months only, bringing in bigger profits and a higher return on investment for the dental clinic.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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