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Luna Psychotherapy
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Turned A Single-Page Website To A Comprehensive Website Integrating SEO To Attract High-Paying Clients
Luna Psychotherapy Overview ft. RUN Marketing
Luna Therapy is headed by a committed psychotherapist, who has quite a fresh approach to mental health care. The founder of the company is a Brazilian immigrant who is neurodivergent and offers a welcoming environment. Focusing primarily on assisting clients diagnosed with autism, ADHD, anxiety, as well as depression, Luna Therapy offers techniques such as Internal Family Systems (IFS), Dialectical Behavioural Therapy (DBT), trauma-informed therapy, Emotionally Focused Individual Therapy (EFIT), and techniques from Adlerian therapy. The founder is also a mother of a neurodivergent child, which helps her understand the struggles people face and motivates her to help others to grow and develop. Luna Therapy’s purpose is to help heal or improve individuals, empowering them to attribute value to themselves.
THE BIG CHALLENGE
When Luna Therapy partnered with RUN Marketing, the clinic was operating with a single-page website that limited its ability to rank effectively in search engines, engage users with detailed service information, and generate high-quality leads. Recognizing the need for a comprehensive digital strategy, our first step was to revamp their website and integrate SEO to improve online visibility and attract high-paying clients. The goal was not only to create a more functional and informative website but also to build a digital presence that resonates with potential clients, highlighting the unique perspectives and compassionate care that Luna Therapy offers.
How We Tackled Those Challenges
When Luna Therapy collaborated with RUN Marketing, they had a single-page website that presented the clinic with a search engine visibility issue that limited its ability to rank effectively in search engines, engage users with detailed service information, and generate high-quality leads. So, realizing that they lacked a coherent digital strategy to start with, we first redesigned their website and integrated SEO to help generate attention from the higher-paying clients. That was not only to have a more utilitarian and knowledge-oriented website but also to develop an online presence that would strike chords with potential clients, showcasing Luna Therapy’s viewpoint and empathic approach.
Transitioning to the second phase, we improvised a content strategy focusing on the creation of specified blogs that would correspond to Luna Therapy’s areas of focus. These blogs were developed and designed with specific local keywords in mind to increase organic traffic.
In the third phase, we used Meta and Google ads to amplify their presence to capture leads. It underlined their primary approaches, which are providing psychological care for neurodivergent people as well as offering efficient services for anxiety, depression, and ADHD. Subtle ad messages were also used to encourage people to embrace therapy as a process of finding themselves as well as improve both the click-through and info-request ratios.
In the fourth phase, which is 'sustaining performance’, we concentrated on constant performance appraisal and enhancement. This also included the conduct of performance assessments on a monthly basis to facilitate tracking of website traffic data, leads, and ad interactions. We followed up on SEO strategies by using statistical information to increase the competitiveness of the website in terms of its ranks. Also, we modified the ad creatives and the parameters of the targeting to further increase the CTR and conversion rates and get the highest ROA. By doing so, Luna Therapy was able to have a plan in place and stay relevant in case the market shifts and potential clients lose their interest.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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